From Broadway to Builder
I've always loved creating and building stuff. As a child I built lego towers. As an actor I built character backstories. As a small business owner I built brands on a budget. And now with AI, there's nothing I can't build.
Take a look.
I knew I wanted to be on Broadway 20 years before I got my big break. Until then I performed all over the USA in regional theater, national tours, and television. Along the way I learned how to command a room, tell a story, and make something land. These are still the skills I call upon in every job I do. The stage just looks different now.
After Broadway I wanted a new challenge so I opened a business. I Googled "cheapest business to start." A cleaning company was #1 so I started Broadway Maids. Then came Acting Officiant and Virtual Drag Shows. Three businesses with no budget and no team: just figuring out how to market, build websites, and rank on Google the hard way.
When AI hit the scene I knew it was going to change how people search the internet. So I started using Claude to optimize the copy on my sites. I quickly realized the best solution was to rebuild from the ground up with SEO and AI visibility baked in. Now it's websites, automations, apps, and custom tools built for small businesses that actually work with your workflow.
Sites, tools, widgets, automations. If I can imagine it, I build it.
My own wedding officiant business, rebuilt from scratch on static HTML. The site I run my playbook on first.
actingofficiant.com →
Scan any website and see exactly how visible it is to AI search engines. Get a full schema, LLMs.txt, and structured data report sent to your inbox.
scanner.shuabuilds.dev →
A med spa in Colorado, built mobile-first with the full AI visibility layer baked in from day one.
Launching soon
Six custom automations running across my businesses: lead capture, inquiry routing, email sequences, ceremony generators, and client follow-ups. Zero manual effort.
Internal builds
My corporate drag show company, migrated off Strikingly. The site that made me realize what was possible.
virtualdragshows.com →
A step-by-step marriage license guide for couples in any US state. Built because the information is scattered and confusing and it doesn't have to be.
makeitlegit.app →
A bar and grill in Iowa built for private events and live music, with a gallery and full entertainment calendar.
Deploying soonA live countdown widget built for a client's season opener. Includes an admin panel so they can update the date and title without touching any code.
View live →Taste and communication are the only skills that matter once AI can handle the code.
Want to work together?
Get in Touch →